Art Online: Selling Art On the Web:
Your artist’s website must make up a significant element of the marketing strategy you use to offer your artwork to purchase. The website functions as your own gallery in person and if your website is correctly set up it will do the advertising and marketing for you. Imagine being told that you must show your portfolio to many clients from all over the globe all at once. It’s not physically feasible, but this is precisely the job your website can do for you. Your web strategy must be twofold: 1) bring the most amount of visitors to your website(traffic 2) increase your conversion rate i.e encourage them to perform the desired decision
Here I will show you some tricks to assist you make your site visitors complete the desired decision
1.) Make sure your website looks professional and portrays the image you want to Present
Similar to a gallery in physical form the website you create should be clear and tidy. your background and display should be as clean and tidy as the gallery’s walls providing your visitors with the best experience possible that will be retained. Be sure that the images uploaded are clean and professionally designed.
Now , for the Cool Stuff
2.) Make use of your website to begin building a relationship with your Clients and Prospects
Include on your homepage the so-called Opt In Box which is an area where visitors can enter their email and name. It is essential to provide an incentive for them to provide their information. If they aren’t really interested in your work, they’ll not sign up to your email list. Therefore, give them free reports to help them understand the nuances of purchasing art. Then you can begin to communicate with them and offer them the chance to get to meet your. Are you able to see how powerful this can be.
3.) Utilize Videos
You have already realized how effective You Tube can be. kissanime Videos can increase your sales as people love watching videos. It is possible to include a video on your homepage that introduces your business to visitors or showing the work in the process of being completed. In this way, they can be a part of of your artistic creations by showing videos that show the development of your art.
4.) Make A Blog
By publishing a blog, you’ll be able give your potential and followers the chance to check out the things you’re up to on a daily basis as well as how your career is developing. If you’re organizing an event, your blog will provide updates on the happenings and help you establish your relationship with them and their the interest of your audience. Similar strategies are employed on Facebook as well as other social media websites, including Twitter.
5) Create Credibility
If you have testimonials or coverage through the press, it must be displayed on your homepage. This is due to the fact that when people visit your website when they are able to straight immediately view an example of your work, and hear about the buzz surrounding your company, they’ll be drawn to the site and seek out more.
6.) and Measurement and Statistics
To get better conversions, it is essential to be able measure what works and what’s not, and this can be done by the use of monitoring tools like Google Analytics which can show your visitors where they are coming from and the actions they’re taking.
I hope that the information above will be useful to you. For Your Art to success.